Rocking my Nothing Phone 3a here!
#Technology and design; #design and technology. If there is one thing that defines us at eXc_lab, it is precisely our commitment to a very simple principle: «We love to promote (and sell) what we would love to buy.»
The design and user experience #UX with the product are, in many cases, more important than the technical specifications or capabilities themselves. And that is exactly what led #Carl_Pei to found #Nothing. If there is one device, one set of accessories, and one aesthetic brand that could make me rethink using an iPhone, it would be this UK-based firm.
A deep understanding of their competitors’ success formulas; the pooling of market-leading professional resources; reaching out to #mavericks and #dreamers from other established brands with the common goal of creating something novel and original; and targeting a market niche semi-abandoned by large corporations—mid-range and budget—are just part of Pei’s team’s success formula. Hence their big bet on India: https://www.linkedin.com/in/aevangelidis/, a country that brings together a highly competitive market and a type of customer who is very aware of their power as a consumer.
Furthermore, Carl and his team are very active on social media, taking their brand identity to another level by interacting face-to-face with the most prominent tech-tubers: https://youtu.be/uh_gGTXk30g?si=dqos6l8nnucZj6H4. The people at Nothing are perfectly aware and knowledgeable of the current communicative rhythm and have no qualms about using it to their advantage. A modern, urban, #techwear aesthetic. Right at the confluence where art and the market meet.
From eXc_lab, we champion the #innovators, those who dare to invade the grey areas armed with firework cannons. Those who are not satisfied with insignificant roles and decide to go further.
If you want to know how I can help your business in its digital transformation process, do not hesitate to contact me.
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